"Hand-painted & Eco-Conscious Luxury Stationery - Crafted to elevate everyday rituals into beautiful moments."
ABOUT US
Making Life Beautiful.
At Jirana World, we believe that life is shaped by the moments we slow down for.
A page written with intention.
A thought captured with care.
A ritual that turns the ordinary into something meaningful.
Jirana World is a premium, hand-painted stationery brand created at the intersection of art, mindfulness, and everyday beauty. Each product begins as an original artwork – painted by hand
– and is thoughtfully transformed into stationery designed to be used, cherished, and lived with.
We don’t create stationery just to organize your life.
We create it to elevate it.
OUR WHY
OUR CRAFT
Art you don’t just see — you live with.
Every Jirana World design starts as a hand-painted artwork, not a digital template. Each brush stroke carries emotion, intention, and story. These artworks are then translated into stationery that balances Aesthetic refinement with everyday functionality.
Eco conscious, Thoughtfully Chosen
Conscious choices, beautifully made.At Jirana World, sustainability is not a marketing trend — it is a responsibility we quietly uphold.
We consciously avoid cling-wrap plastic packaging and instead use reusable cloth bags, designedto be kept and reused. We focus on minimal, mindful packaging that reduces waste withoutcompromising experience, prioritizing longevity and reduced environmental impactWe believe that true luxury respects the world it exists in.
The Meaning Behind the Name “Jirana”
JI comes from Jigna — the aunt who shaped the heart behind the brand
R A comes from Rhea — the founder and artist behind Jirana World
N A comes from Neka — family, strength, and continuity
KNOW THE FOUNDER
Vision, art, and the courage to build something timeless.
Founded by Rhea Shah, Jirana World is the expression of a visionary mind with an artist’s soul.
Rhea is known for her bold vision, uncompromising standards, and Forbes-focused global ambition, yet at the heart of her journey lies a deep reverence for art, beauty, and meaning. What began as a personal love for painting and stationery evolved into a brand that now touches lives across the world.
Her philosophy is simple:
If you are going to build something, build it beautifully.
If you are going to live, live with intention.
OUR PROMISE
Every product we create carries this promise:
- To honour art
- To respect the planet
- To elevate everyday lif
- To make beauty accessible, intentional, and lasting